Māmā Aroha – Breast Feeding App

Amy Wray

Overview

Features:
  • Swipe-to-Read™
  • Touch-to-Hear™
  • Touch-to-Spell™
  • Record your narration
  • Multiple languages

The Māmā Aroha Breastfeeding Principles and Information App includes the key principles to breastfeeding.

This toolkit is designed to be visual and informative, making it an easy to follow tool while learning the art of breastfeeding.

The App provides health professionals, mothers and whānau with the most essential information and principles to better understand breastfeeding.

The content within this application has been approved by the New Zealand Ministry of Health and endorsed by NZBA and Hāpai Te Hauora.

Created by Amy Wray, a board-certified Lactation Consultant and author whose breastfeeding resources are used worldwide by parents and professionals.

“We believe this tool assists health professionals to help whānau Māori and others to successfully breast feed for longer. As an indigenous and distinctly Māori tool it was the right and appropriate stand for us. We see Amy as a wahine toa and wanted to support her in the continuing development of this resource. “

Selah Hart, CEO Hāpai Te Hauora

“It’s about reclaiming that knowledge space and giving it back to whānau and their hands and empowering them. The mahi that has gone into it has been inspired by real women and real whānau on a grassroots level. For mums who are new to breastfeeding, we want to break down the barriers as much as possible.”

Amy Wray, Māmā Aroha

“Ngā mihi nui Amy, incredible mahi for all our māmā, pepi and whānau on their breastfeeding journeys. Such an inspiration! We can’t wait to share this taonga with our māmā and whānau!”

Ngāti Whātua-Maori Public Health

Other Mahi

Te Kākano

Salvation Army (Te Ope Whakaora)

Under the guidance of Te Runanga this app is designed to further advance The Salvation Army’s mission of “Caring for People, transforming lives and reforming society by God’s power.”

Mama Aroha Global

Amy Wray

Mama Aroha Global introduces breastfeeding principles and information to global audiences.

Manapou

Education NZ

We have developed Manapou as a rich resource to help grow our collective knowledge and confidence to work effectively with Māori as well as the wider Manapou ki te Ao community.

Let's make things happen

Get in touch today for a free consultation to see what Kiwa can do for you and your people.